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WAGMI (We're All Gonna Make It)

Menno — Alpha Factory

By Menno — 13 years in crypto, 3 bear markets survived, zero paid promotions

Last updated: March 2026

AI Quick Summary: WAGMI (We're All Gonna Make It) Summary

Term

WAGMI (We're All Gonna Make It)

Category

Trading

Definition

WAGMI — 'We're All Gonna Make It' — is a crypto community rallying cry expressing collective optimism and shared conviction in the long-term success of crypto investments.

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WAGMI — 'We're All Gonna Make It' — is a crypto community rallying cry expressing collective optimism and shared conviction in the long-term success of crypto investments. While it fosters community cohesion, WAGMI can also create toxic positivity that discourages rational risk assessment.

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WAGMI originated in fitness culture (attributed to the late bodybuilder Aziz "Zyzz" Shavershian) and was adopted by crypto communities, particularly in the NFT and DeFi ecosystems, during the 2021 bull market. It expresses the belief that everyone in the community will achieve financial success through their crypto investments.

The positive function of WAGMI is real: it builds community solidarity, encourages long-term thinking over panic selling, and provides emotional support during drawdowns. During the 2022 bear market, WAGMI messaging helped some communities maintain engagement and conviction, which was rewarded when markets recovered in 2023-2024.

However, WAGMI has a dark side. A study by the Blockchain Research Lab (2023) analyzing NFT communities found that projects with the highest "WAGMI sentiment" on Discord and Twitter had an average 90-day return of -47%, compared to -23% for projects with more measured community communication. The correlation suggests that excessive positivity often masks deteriorating fundamentals and discourages the critical questions that could protect investors.

The truth is that in crypto, we are definitely not all going to make it. CoinGecko data shows that roughly 90% of altcoin projects from any given cycle fail to outperform Bitcoin over a full market cycle. The majority of crypto traders lose money, with studies consistently showing that 70-80% of leveraged traders are unprofitable (Binance Research, 2022).

WAGMI is best used as genuine community encouragement when applied to fundamentally sound projects with real utility and adoption. It becomes dangerous when it substitutes for due diligence, shuts down legitimate criticism, or creates social pressure to hold failing investments. The healthy investor response to WAGMI culture: appreciate the community spirit, but make portfolio decisions based on data, not slogans.

Frequently Asked Questions

What does WAGMI mean in crypto?

WAGMI stands for 'We're All Gonna Make It.' It is a community rallying cry expressing collective optimism about crypto investments succeeding long-term. It originated in fitness culture and was widely adopted during the 2021 crypto bull market, especially in NFT and DeFi communities. Its opposite is NGMI — 'Not Gonna Make It.'

Is WAGMI a red flag in crypto projects?

Not automatically, but excessive WAGMI messaging with no substance is a warning sign. Research shows projects with the highest WAGMI sentiment often have the worst returns. When community leaders use WAGMI to shut down critical questions or discourage research, it functions as a pressure tactic to prevent rational decision-making. Healthy projects welcome scrutiny alongside optimism.

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Related Terms

FOMO (Fear of Missing Out)

FOMO in crypto refers to the anxiety-driven impulse to buy an asset that has already risen sharply, out of fear of missing further gains. It is one of the leading causes of poor entry timing, overexposure, and buying market tops.

Conviction Investing

Conviction investing means concentrating capital in a small number of high-confidence positions based on deep research, rather than diversifying broadly across many assets. Warren Buffett famously called diversification protection against ignorance, and early Bitcoin believers who maintained concentrated BTC positions achieved generational returns.

Bull Market

A bull market is a sustained period of rising prices and optimistic investor sentiment, typically lasting 12-18 months in crypto following Bitcoin halvings. Bull markets are characterized by new all-time highs, mainstream media attention, and 5-20x returns across many assets, with altcoins often dramatically outperforming Bitcoin.

Market Euphoria

Market euphoria is the phase of a market cycle where extreme optimism, greed, and overconfidence dominate investor behavior. Prices feel like they can only go up, risk perception evaporates, and leverage increases — historically signaling that a major market top is forming.

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